Music Business

"Blurred Lines" Indeed: Jury tells Pharrell Williams and Robin Thicke they "Got To Give It Up"

Copyright lawsuits don't make it to court; they get settled. It's just too dangerous to put copyright law in the hands of a jury.

Unfortunately for producer Pharrell Williams and performer Robin Thicke, this lesson is being learned the hard way with news that their song, "Blurred Lines" has been found to have infringed upon the Marvin Gaye song "Got To Give It Up." The loss means they owe Gaye's family a whopping $7.3 million as damages for copyright infringement.

It should be noted that the infringement was not found to be "willful", and rapper T.I. (Clifford Harris, Jr.), who also contributed to the song, was not found to be liable.

The jury was instructed to compare only the sheet music versions of the two songs in making their decision, so much of the case centered on the testimony of musicologists who dissected passages as short as four notes. It turns out that the jurors also heard audio of parts of both songs, thereby increasing the chance that their judgment would be blurred.

Are four notes sufficient to constitute a claim of infringement? Obviously Williams and Thicke disagreed. And because settlements are costly, they can feel like extortion. To avoid that, Williams and Thicke actually brought suit against the Gaye family at the start, seeking to have any potential claim tossed out well before the case even went to court. That resulted in a counter suit, with Williams and Thicke ultimately deciding to allow the case to be decided by a jury. Unfortunately, doing so resulted in their characters being put on trial, with Thicke having to admit to being high during the time as well as taking credit from Williams.

While I was not in court, I don't think that there is sufficient evidence of infringement. Were they trying to recreate the vibe of a late-1970s Marvin Gaye tune? Yes. Did they do that by stealing his copyrighted work? No.

Music—all art—is a constantly changing medium where the past and present come together to create the future. Musicians are indebted to everything that they hear, conscious or not, and regardless of whether the dialogue they carry on with their influences is explicit in whatever new work is created. Some of what is created will be good. Some won't. Some of it will be timeless. Some of it will be disposable. But it will all eventually get recycled and remade as artists create and tastes shift. Sometimes work that didn't get sufficient interest when originally released will resurface later to lavish praise. Sometimes work will continue to exert influence beyond its creator's lifetime. There is an inherent beauty in this process, as each musician moves the art form forward, synthesizing what has come before while creating new avenues of examination and expression.

This process should not be hindered in any way; it is already a difficult one that moves in fits and starts. Copyright law should be written in a way that protects creators, encouraging them to explore, ensuring they get paid. It should not however curb that exploration.

This verdict is a sign of the later. That Williams and Thicke lost this case will make it harder for artists to create in the future. Instead of being free to do so (without actual infringement), they will now be forced to look over their shoulders, increasingly concerned about whether their work will put them at financial risk. Art is already a risky business. We can't make it more so.

More Competition Amongst Streaming Services as YouTube and Amazon Enter the Space

When 2014 began, I wrote that it would be the "Year of the Streaming Service." So far that predication is coming true—perhaps in ways that few of us ever anticipated.

Since that time, Spotify reached the 10 million-user mark. While that was no surprise, attaining that milestone served to solidify their position as the streaming service to beat.

Also, it wasn't much of a surprise that Beats Music launched—it had been expected for a while, and their emergence in the field was welcomed by many.

What is truly making 2014 out to be the Year of the Streaming Service are a couple of events that happened over recent weeks and a couple more that are shaping up now.

While it was no surprise that Beats Music launched, it was a major surprise that their parent company, Beats Electronics, would almost immediately get purchased by Apple. While that purchase included Beats' booming headphone business and will help reestablish Apple as a leading consumer electronics company, it will also help them become a force in the streaming marketplace.

Now comes news that services from YouTube and Amazon are launching.

The recent talk about YouTube's service has mostly focused on parent company Google's treatment of Indie labels and their licensing deals. Setting that aside for a moment, a paid streaming service from YouTube represents a way to leverage the enormous user base of what was originally a free video streaming service that has become a go-to music discovery platform. Though details of the new service are still emerging, being able to monetize all those subscribers through a paid, ad-free service will be a tremendous step forward for YouTube.

The other new service, from Amazon, was just quietly launched. Amazon Prime Music, available only in the US, offers "unlimited, ad-free streaming" of "over a million songs and hundreds of playlists." Because Amazon is advertising Prime Music as a free service, I might say that it is just another way for Amazon to increase membership in its existing Prime service by marketing the added value of streaming music. While the basic offering sounds pretty standard, what is even more interesting is how Amazon is partnering with other services, namely iHeartRadio, to provide further incentives to their users.

In addition, Amazon has introduced the Fire Phone, making both Amazon product launches much more significant. Consumers may not automatically switch to an Amazon streaming service if they already use one of the others. However, that chance multiplies when the Fire Phone and Prime Music are used together. And this synergy represents what Amazon does best: leveraging the company's scale.

Once associated solely with books, Amazon has continually developed new products and services. That strategy is now being applied to streaming music. As I wrote earlier about Apple buying Beats Music to keep iPhone users from leaving the company for another service, it would appear Amazon is attempting to do the same.

Amazon and Google both know their users, and their ability to serve streaming music to them means that expectations for what constitutes a streaming service will continue to grow. This expectation will further shape competition and encourage the other services to change their offerings and thereby strengthen the overall streaming business. In addition, Amazon's strategy of using Prime in conjunction with other services means they can build out without being a direct competitor, taking a little pressure off them while still allowing their business to grow.

A couple of new streaming services will only serve to increase competition and consumer choice. Both are good things in the continued growth of the streaming marketplace.